Augmented Reality

Augmented Reality apps create a hybrid between the real world and virtual reality. These apps work by taking pictures of the real world and superimposing computer generated images onto them. Programmers can create these programs to serve a variety of purposes for computers, smart phones, and tablet devices.

Augmented reality apps take pictures of the real world around a user through his or her device's camera. Programmers can design these apps to either generate a set image in a set part of the photograph, or to use a combination of GPS data and an analysis of the image itself to generate particular images in specific locations. This functionality is useful in fields ranging from product marketing to making games with the gamer's surroundings as a backdrop.

Press here for an example in the defense sector: http://vimeo.com/34289004

Marketers can use augmented reality apps to create innovative advertising campaigns:http://www.youtube.com/watch?v=D0ojxzS1fCw&feature=related Such applications can make characters from movies or particular products appear on the street or furniture in the device's field of vision: http://www.youtube.com/watch?v=R6c1STmvNJc&feature=related

Programmers can also use augmented reality apps in guerilla marketing campaigns: http://www.youtube.com/watch?v=PbJCRAgVqYY&feature=related

Entertainment and sporting venues can use augmented reality apps to enhance a visitor's experience: http://vimeo.com/34288827

Dreams & Magic Ltd is a production company holding its own franchise In Augmented Reality in Israel and is developing its own unique code. The production company owns a software company and a sound studio which allows it to create all the necessary parts of the production as a one stop shop. We are precise with our innovated creative team and high level of production.

For further information you can contact us at: +972-7733-99169 or at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

A downloading example:

Press here for the graphic indicator of the application.

Press here for downloading through a PC to an Android user.

Press here to download straight to you Android device.